Outside Sales 301 - Lifetime Customer Value

Content
2 modules
Difficulty
Advanced
Rating
Course Length
10 mins
Instructor
Pantry of Knowledge

Description

Gain critical insights about the value of your customers. This training course covers how to calculate Customer Lifetime Value (CLTV) and what that number means to your company’s bottom line. To begin, we will discuss why standard CLTV calculations can fall short. Next, we will guide you through sample calculations to illustrate how to improve CLTV accuracy by taking second order effects into account. Finally, you will conduct a CLTV calculation of your own. By completing this hands-on course, you will build practical skills for evaluating true customer lifetime value so you can make more informed decisions about sales and marketing costs and customer success initiatives.

Objectives

  • Calculate Customer Lifetime Value with increased accuracy
  • Make more informed decisions about how you invest in sales and marketing

Certificate

By completing/passing this course, you will attain the certificate POK Outside Sales 301 Certificate

Learning Credits

CEU
0.25

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Outside Sales 301 - Lifetime Customer Value
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Outside Sales 301 - Lifetime Customer Value Survey
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