Marketing Skills 101 - Email Marketing: Writing Effective Emails

In today's business world, email is often the preferred means of exchanging information, yet many organizations overlook this very important form of business communication. So much of our daily social and business interactions occur over the Internet that it is very easy to take such an important means of communication for granted. Because of the preference for email interaction over other forms of communication, utilizing email in a professional and efficient manner is vital for success.This course discusses ways to make this most important means of communication effective and efficient so you can produce stellar emails that grab your reader's attention. Tips for structuring emails will be presented, as well as knowledge about proper professional email tone and language.