Marketing Skills 201 - Customer Marketing: Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences

Content
2 modules
Difficulty
Intermediate
Rating
Course Length
21 mins
Instructor
Pantry of Knowledge

Description

The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

Objectives

  • Use a new approach that turns also-rans into winners
  • Craft your own unique overpromise based on a complete understanding of your market
  • Take full advantage of the primary points of interaction between a company and its customers
  • Create extraordinary customer experiences

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 201 Certificate

Learning Credits

CEU
0.25

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