Marketing Skills 101 - Harvard: Marketing Essentials

Content
2 modules
Difficulty
Basic
Rating
Course Length
120 mins
Instructor
Pantry of Knowledge

Description

Discover how to foster a marketing orientation in your team by analyzing market opportunities and turning them into new offerings that make a difference for your customers and your company.


Performance Goals:

  • Cultivate a Marketing Orientation: Foster a marketing orientation within your team
  • Understand Your Customer: Research and identify target customers
  • Create a Marketing Strategy: Develop a marketing strategy
  • Create and Implement a Marketing Plan: Develop and implement a marketing plan
  • Global Marketing: Market to global customers

 

Harvard Course Completion: Please note: Your course will show not "Complete" in POK until 24-48 hours after completion.

Harvard Credentialing: In addition to receiving a Pantry of Knowledge (POK) certificate and badge from MAFSI, you will also receive a badge and certificate from Harvard Mentor Management.

 

Objectives

  • Cultivate a Marketing Orientation
  • Understand Your Customer
  • Create a Marketing Strategy
  • Create and Implement a Marketing Plan
  • Global Marketing

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills Harvard 101 Certificate

Learning Credits

CEU
2.0

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