Outside Sales 301 - Customer Motivation: Understanding Customers Motivation in Sales

Content
2 modules
Difficulty
Advanced
Rating
Course Length
15 mins
Instructor
Pantry of Knowledge

Description

Understanding customer motivation is both a science and an art. Purchasing decisions are based on a wide variety of rational and emotional factors. Besides becoming familiar with motivational models-the sales process and typical purchasing behaviors-you should also practice ongoing customer research. This research will help you identify changes in markets, competitors, products, and customer motivations. The more you understand the underlying principles that determine buying decisions, the more you will be able to satisfy existing customers, attract new ones, and develop the products and services they want.

Objectives

  • Explain the factors that influence purchasing decisions
  • Determine how customers make buying decisions
  • Use research methods/tools to understand customers

Certificate

By completing/passing this course, you will attain the certificate POK Outside Sales 301 Certificate

Learning Credits

CEU
0.25

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Outside Sales 301 - Customer Motivation: Understanding Customers Motivation in Sales
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