Outside Sales 201 - Market Analysis: Define and Segment Your Competition

Content
2 modules
Difficulty
Intermediate
Rating
Course Length
40 mins
Instructor
Pantry of Knowledge

Description

Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you've pinpointed a viable market. Defining and segmenting your competitors helps you better articulate your company's unique value, while reassuring investors that your offerings will fill an existing need others recognize as an opportunity. In this learning stream, we'll delve deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discern where opportunities lie to fill gaps in the market.

Objectives

  • Identify which companies are my competitors
  • Identify opportunities within those segments
  • Identify which categories do my competitors claim

Certificate

By completing/passing this course, you will attain the certificate POK Outside Sales 201 Certificate

Learning Credits

CEU
0.75

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Outside Sales 201 - Market Analysis: Define and Segment Your Competition
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