Description
Learn The Foundations And Fundamentals In Sales To Become A Better Seller
About The Course
Do you wish to develop a more effective modern sales process that truly satisfies your customer's wants and needs? Are you ready to learn the fundamentals of an effective sales and marketing funnel and winning sales process? Then this Sales Foundations and Fundamentals course is for you.
Its purpose is to provide you with all you need to know about the sales and marketing funnel and the sales process to make you and your team more effective sellers. It is a practical program that will introduce you to the fundamentals of the sales process through video lectures accompanied by exercise worksheets, references and downloads.
What You Will Learn
Through a series of short video lectures and exercises you will learn:
The four stages of a sales and marketing funnel
The metrics and fundamentals of funnel optimization
How to create an ideal customer profile
How to understand and enable the customers' wants and needs
An effective sales process that sells the value to your customer
The buyer's journey and how the sales process aligns with it
The importance of a pre-call plan
How to retain loyal customers
How to assess customer lifetime values
The importance of customer experience
How to grow recurring sales revenues
This course will provide you with knowledge of the sales process - including the theory, terminology and practice of sales - and tools for identifying opportunities to build long-term profitable relationships and retain loyal customers.
By the end of this sales course, you will be able to identify your ideal customer, write a sales process that is aligned to your ideal customer profile and how to create customer lifetime value long after the sale.
Objectives
- Recognize how to create an ideal customer profile
- Identify and enable the customers' wants and needs
- Retain loyal customers
- Assess customer lifetime values
- Grow recurring sales revenues
Certificate
By completing/passing this course, you will attain the certificate POK Outside Sales 201 Certificate
Learning Credits
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