Outside Sales 301 - Competitive Intelligence: Build a Compelling Competitive Matrix

Content
2 modules
Difficulty
Advanced
Rating
Course Length
40 mins
Instructor
Pantry of Knowledge

Description

The competitive matrix is a graphic that highlights your unique strengths vis-a-vis other players in the space. The visual snapshot is easy for investors to parse - but it's more than a pretty picture. As you identify your most relevant strengths and how you stack up against competitors, the process of developing a competitive matrix gives you a greater understanding of your market and your business, and a valuable marketing tool. This course will cover how to identify the most relevant strengths to plot on your graph, how to identify and evaluate competitors on the matrix, and how to position your business as a market leader.

Objectives

  • Determine which of my company’s strengths are most important to emphasize
  • Identify how should I select competitors to include on the matrix
  • Determine how can I fairly rank my company and my competitors

Certificate

By completing/passing this course, you will attain the certificate POK Outside Sales 301 Certificate

Learning Credits

CEU
0.75

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Outside Sales 301 - Competitive Intelligence: Build a Compelling Competitive Matrix
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