Marketing Skills 301 - Branding: The Value of Brands

Content
2 modules
Difficulty
Advanced
Rating
Course Length
90 mins
Instructor
Pantry of Knowledge

Description

The Value of Brands provides an introduction to the power and uses of brands to connect businesses with their customers and, ultimately, to drive sales. The course reviews the key characteristics of a strong brand and explores strategies for creating and maintaining brands. Learn how to use logos, slogans, and stories to build your distinctive brand. Explore the challenges that brands today routinely face, and learn about a number of tools and resources that you can utilize, including social media, Google, as well as multi-sensory branding and neuromarketing, to help you connect with consumers.

This course includes audio, bookmarking, links to additional resources, learning activities, and quizzes for an engaging learning experience.

Objectives

  • Increase sales by building a brand that resonates with consumers
  • Choose effective methods and platforms to showcase your brand to grow awareness
  • Avoid the common pitfalls of company branding efforts
  • Utilize brand stories to differentiate your business from the competition

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 301 Certificate

Learning Credits

CEU
1.5

Badges

{{ badge.name }}

{{ vm.helper.t('lup.gamification.value') }}

{{ badge.points }} {{ vm.helper.t('lup.gamification.points') }}

{{ vm.helper.t('lup.gamification.achieved_for_selected_score_and_over')}}

{{ vm.percentage_badges[vm.selected_badge].greater_than_or_equal }}%

{{ badge.name }}

{{ vm.helper.t('lup.gamification.value')}}

{{ badge.points }} {{ vm.helper.t('lup.gamification.points') }}

{{ vm.helper.t('lup.gamification.achieved') }}

{{ vm.helper.t('lup.gamification.learning_awards.on_course_completion') }}
1.
Marketing Skills 301 - Branding: The Value of Brands
{{ vm.helper.t('courses.scorm') }}
2.
Marketing Skills 301 - Branding: The Value of Brands Survey
{{ vm.helper.t('courses.survey') }}
Currently no reviews submitted

Shopping Cart

Your cart is empty