Marketing Skills 301 - Personalization: Digital Marketing: Personalizing The Customer Journey

Content
2 modules
Difficulty
Advanced
Rating
Course Length
15 mins
Instructor
Pantry of Knowledge

Description

In this micro-learning course, 'Digital Marketing - Personalizing the Customer Journey', we will demonstrate the importance of empathizing with the customer in digital marketing. It is vital that organizations consider an individual's position on the so-called 'customer journey' and the emotions they are experiencing. Throughout this course, we will uncover ways to help your organization personalize the customer journey through support and understanding. With this increased empathy for your customers, high customer retention rates will be sure to follow. Let us help you, to help your customers.

Objectives

  • Discover how Amazon personalizes the customer journey
  • Explore user-defined and behavioral personalization
  • Incorporate emotions into the customer journey
  • Gain insight into the 'single customer view'
  • Discover ways to increase customer retention in the B2B space

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 301 Certificate

Learning Credits

CEU
0.25

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