Description
Learn the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom line
Many marketing strategies are an absolute failure because they fail to deliver what really matters: results. How many ads do you see each day that you don't even notice? How many ads do you completely ignore?
In this course, Rich Harshaw explains his famous statement, "Everything You Know About Marketing Is Wrong", and gives in-depth suggestions for businesses to revamp their marketing strategies in order to achieve superior results.
Objectives
- Avoid “Average Joe” mistakes
- Recognize hot buttons and activators
- Define the Educational Spectrum and its role in the “Right Place – Wrong Time” mistake
- Discuss methods to reach future buyers
- Identify ways to use Accelerated Discontentment in marketing
Certificate
By completing/passing this course, you will attain the certificate POK Marketing Skills 301 Certificate
Learning Credits
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