Marketing Skills 101 - Websites: Increasing Web Site Traffic

Content
2 modules
Difficulty
Basic
Rating
Course Length
30 mins
Instructor
Pantry of Knowledge

Description

In this course, we will help you explore and refine your Internet strategy so that your website can become your most effective marketing tool. We'll investigate ways you can improve communications with your customers and keep them coming back to your site. Finally, we'll consider ways to measure customer visit behaviour.

Objectives

  • Recall the characteristics of online customers
  • List factors in attracting and maintaining online customers
  • Identify popular features of websites
  • Explain how to effectively increase website traffic
  • Discuss the three popular strategies for working with others
  • Outline the benefits of virtual trade shows
  • Define the term ‘viral marketing’
  • Explain how to measure the results of online marketing strategies

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 101 Certificate

Learning Credits

CEU
0.5

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Marketing Skills 101 - Websites: Increasing Web Site Traffic
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Marketing Skills 101 - Websites: Increasing Web Site Traffic Survey
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