Marketing Skills 101 - Marketing Basics

Content
2 modules
Difficulty
Basic
Rating
Course Length
12 mins
Instructor
Pantry of Knowledge

Description

Marketing is more complex and dynamic than ever. Organizations must anticipate future changes, stay on top of shifting customer behaviors, and respond at lightning speed to stay relevant.This course is part of the Marketing series, that presents basic information about marketing, guidance on performing market research and steps for developing a marketing strategy. In this course, you'll learn the importance of marketing, how it differs from selling, the key elements of the marketing process and the most important communication channels to reach customers.

Objectives

  • Explain how marketing differs from selling
  • Describe the key elements of the marketing process
  • Discuss the three components of marketing
  • List the various communication channels used to reach customers

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 101 Certificate

Learning Credits

CEU
0.25

Badges

{{ badge.name }}

{{ vm.helper.t('lup.gamification.value') }}

{{ badge.points }} {{ vm.helper.t('lup.gamification.points') }}

{{ vm.helper.t('lup.gamification.achieved_for_selected_score_and_over')}}

{{ vm.percentage_badges[vm.selected_badge].greater_than_or_equal }}%

{{ badge.name }}

{{ vm.helper.t('lup.gamification.value')}}

{{ badge.points }} {{ vm.helper.t('lup.gamification.points') }}

{{ vm.helper.t('lup.gamification.achieved') }}

{{ vm.helper.t('lup.gamification.learning_awards.on_course_completion') }}
1.
Marketing Skills 101 - Marketing Basics
{{ vm.helper.t('courses.scorm') }}
2.
Marketing Skills 101 - Marketing Basics Survey
{{ vm.helper.t('courses.survey') }}
Currently no reviews submitted

Shopping Cart

Your cart is empty