Description
In our hyper-competitive world, companies need to master marketing to get themselves noticed by customers. In this course, you'll learn about the fundamental skills and concepts related to marketing. You will also learn how marketing fits into 2 basic economic systems, helping you understand the small-scale and large-scale implications of these marketing tactics. Discover how marketing has expanded beyond products and services to the 4 main areas of specialization, including the marketing of individuals and real property.This course is the introductory module in our 4-course Marketing program. It includes real-world case studies, exercises and links to further reading for a complete learning experience.
Objectives
- Enhance advertising for yourself or your business by following the 3 principles of marketing
- Utilize specific marketing tactics and ideas in your own business
- Identify areas of specialization that you or your company work within
Certificate
By completing/passing this course, you will attain the certificate POK Marketing Skills 101 Certificate
Learning Credits
Badges
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