Inside Sales 301 - Rapport Building: Improving Customer Rapport in Sales

When you make developing customer rapport a priority, you will experience many benefits. From the very first interaction, there are things you can do to begin earning customer trust and loyalty. Be friendly and genuine as you communicate. Always be honest and work hard to solidify your reputation as a trustworthy professional. As your relationships grow, find ways to help your customers outside of your role as their sales consultant. These opportunities to assist them in their successes will cement your rapport even more. And don't forget that relationships with your colleagues and co-workers need as much attention and care as your customer connections. It takes hard work and teamwork to be successful. Taking the time to build rapport with both your customers and colleagues is the key that unlocks this reality.