Inside Sales 201 - Customer Loyalty: Behavioral Theories of Brand Loyalty

Content
2 modules
Difficulty
Intermediate
Rating
Course Length
15 mins
Instructor
Pantry of Knowledge

Description

Brand loyalty means that consumers have a special interest in a particular brand, so when they continue to purchase such products, they only recognize the brand, thus giving up the attempt of other brands. Brands can exceed the product life cycle and are an intangible asset. In this course Dr. Jagdish Sheth provides an explanation of Behavioral Theory Brand Loyalty amongst many others.

Objectives

  • List the four sub-categories of behavioral theory,
  • Describe habitual behavior as per Howard’s Theory
  • Explain the types of high-risk situations

Certificate

By completing/passing this course, you will attain the certificate POK Inside Sales 201 Certificate

Learning Credits

CEU
0.25

Badges

{{ badge.name }}

{{ vm.helper.t('lup.gamification.value') }}

{{ badge.points }} {{ vm.helper.t('lup.gamification.points') }}

{{ vm.helper.t('lup.gamification.achieved_for_selected_score_and_over')}}

{{ vm.percentage_badges[vm.selected_badge].greater_than_or_equal }}%

{{ badge.name }}

{{ vm.helper.t('lup.gamification.value')}}

{{ badge.points }} {{ vm.helper.t('lup.gamification.points') }}

{{ vm.helper.t('lup.gamification.achieved') }}

{{ vm.helper.t('lup.gamification.learning_awards.on_course_completion') }}
1.
Sales - Inside 201 - Customer Loyalty: Behavioral Theories of Brand Loyalty
{{ vm.helper.t('courses.scorm') }}
2.
Inside Sales 201 - Customer Loyalty: Behavioral Theories of Brand Loyalty Survey
{{ vm.helper.t('courses.survey') }}
Currently no reviews submitted

Shopping Cart

Your cart is empty