Marketing Skills 301 - SEO and Algorithms: SEO Strategy

Content
2 modules
Difficulty
Advanced
Rating
Course Length
15 mins
Instructor
Pantry of Knowledge

Description

In this micro-learning course, 'Digital Marketing - SEO Strategy', we will highlight the importance of SEO in digital marketing strategies and explore its uses. Throughout this course, you will discover the key terms associated with SEO and uncover the differences between on-site and off-site SEO. It's also vital that you recognise how approaches differ when it comes to B2B and B2C search engine marketing, so we will explore how this works in the video below. At the end of this course, you will be equipped with the knowledge to carry out vital SEO to aid your organisation's digital marketing processes.

Objectives

  • Gain insight into SEO and the key terms associated with it
  • Explore the differences between on-site and off-site SEO
  • Discover ways to sense-check your keywords
  • Recognise the key differences between B2B and B2C search engine marketing

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 301 Certificate

Learning Credits

CEU
0.25

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Marketing Skills 301 - SEO and Algorithms: SEO Strategy
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Marketing Skills 301 - SEO and Algorithms: SEO Strategy Survey
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Added over 1 year ago, by Sophia

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