Description
Measuring your marketing gives you the data you need to analyze what you're doing. They demonstrate the effectiveness your your marketing campaigns has across all channels. Your executive team will want to see the big picture for every marketing channel and how your efforts positively affect ROI. These metrics may be slightly different than those you measure for your team’s performance but they’re crucial in showing value for your marketing budget.
Objectives
- Identify metrics for the organization
- Explain the meaning of metrics
- Show value
Certificate
By completing/passing this course, you will attain the certificate POK Marketing Skills 301 Certificate
Learning Credits
Badges
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