Marketing Skills 301 - Marketing Management: Essential KPIs for the Modern Marketer: Part 01

Content
2 modules

Difficulty
Advanced

Rating

Course Length
10 mins

Instructor
Pantry of Knowledge

Description

If you’re not capturing and measuring Marketing KPIs and metrics on a regular basis, you’re marketing “blind.” For many marketers, it’s not a question of, “Do I measure my marketing?” It’s a question of, “What do I measure!” And most importantly, "what do you do with the data once you have it?" Capturing and analyzing your Marketing KPIs will give you an overview of your efforts and allow you find areas of improvement.

Objectives

  • Explain which metrics are most critical to the modern marketing organization
  • Apply context to data to make better business decisions
  • Communicate the effectiveness of your marketing to a variety of stakeholders

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 301 Certificate

Learning Credits

CEU
0.25

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1.
Marketing 301 - Marketing Management: Essential KPIs for the Modern Marketer: Part 01
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2.
Marketing Skills 301 - Marketing Management: Essential KPIs for the Modern Marketer: Part 01 Survey
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Added 12 months ago, by Sophia

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