Description
If you’re not capturing and measuring Marketing KPIs and metrics on a regular basis, you’re marketing “blind.” For many marketers, it’s not a question of, “Do I measure my marketing?” It’s a question of, “What do I measure!” And most importantly, "what do you do with the data once you have it?" Capturing and analyzing your Marketing KPIs will give you an overview of your efforts and allow you find areas of improvement.
Objectives
- Explain which metrics are most critical to the modern marketing organization
- Apply context to data to make better business decisions
- Communicate the effectiveness of your marketing to a variety of stakeholders
Certificate
By completing/passing this course, you will attain the certificate POK Marketing Skills 301 Certificate
Learning Credits
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