Marketing Skills 301 - Branding: Brand Promise and Customer Loyalty

This course, Customer Experience Management: Brand Promise and Customer Loyalty, can be enjoyed as a stand-alone course and - for maximum benefits - taken as the second in a three-course series entitled Customer Experience Management: Grow Your Business With A Purpose.

In this course, the focus is predominately given to the importance of customer experience. Experts Shaun Smith and Andy Milligan will share the findings and research from their best-selling book, On Purpose: Delivering A Branded Customer Experience People Love, and some of the techniques their company, Smith+Co, uses to help organizations become purposeful in the experience they deliver to customers. They use case studies to illustrate the concepts and then teach you how to apply these principles to your own situation using the tools and guides provided.

By the end of it, you will be able to design a distinctive experience that will differentiate your brand. What Does It Mean To Be 'On Purpose'? Eight practices define the essence of being On Purpose. They describe the actions and behaviors of those brands that are transforming their markets through creating meaningful and intentional customer experiences; brands like Burberry, Zappos and Lego. In this rapidly changing world, it is vital for organizations to be agile and deliver customer experiences that differentiate them in the market place and continue to meet changing customer needs to sustain growth.