Marketing Skills 201 - Market Research Methods: Conducting Market Research

Content
2 modules
Difficulty
Intermediate
Rating
Course Length
17 mins
Instructor
Pantry of Knowledge

Description

Marketing is more complex and dynamic than ever. Organizations must anticipate future changes, stay on top of shifting customer behaviors, and respond at lightning speed to stay relevant.This course is part of the Marketing series, that presents basic information about marketing, guidance on performing market research and steps for develpoment a marketing strategy. In this course, I’ll explore the reasons for conducting market research and the questions to consider before starting. I’ll also list the sections of a market research report and the stages of the research process. Finally, I’ll show you how to conduct desk and field research. At the end of this course, you’ll have the foundation needed to begin the market research process.

Objectives

  • Explore the reasons for conducting market research and the questions to consider before starting
  • List the sections of a market research report and the stages of the research process
  • Conduct desk and field research

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 201 Certificate

Learning Credits

CEU
0.25

Badges

{{ badge.name }}

{{ vm.helper.t('lup.gamification.value') }}

{{ badge.points }} {{ vm.helper.t('lup.gamification.points') }}

{{ vm.helper.t('lup.gamification.achieved_for_selected_score_and_over')}}

{{ vm.percentage_badges[vm.selected_badge].greater_than_or_equal }}%

{{ badge.name }}

{{ vm.helper.t('lup.gamification.value')}}

{{ badge.points }} {{ vm.helper.t('lup.gamification.points') }}

{{ vm.helper.t('lup.gamification.achieved') }}

{{ vm.helper.t('lup.gamification.learning_awards.on_course_completion') }}
1.
Marketing 201 - Market Research Methods: Conducting Market Research
{{ vm.helper.t('courses.scorm') }}
2.
Marketing Skills 201 - Market Research Methods: Conducting Market Research Survey
{{ vm.helper.t('courses.survey') }}
 
Added over 1 year ago, by Sophia

Shopping Cart

Your cart is empty