Marketing Skills 201 - Market Research Methods: Basics of Market Research

Content
2 modules
Difficulty
Intermediate
Rating
Course Length
30 mins
Instructor
Pantry of Knowledge

Description

Whether you are starting a new venture or looking to expand an existing business, sound information about your market is critical for success. You need to discover all you can about consumer preferences and buying habits, your competitors, and existing products. Market research in all phases of your business is the key to establishing and maintaining your position in the marketplace. In this module we will explain what market research is, review the market research process, and discuss the internal and external factors that influence success in a new market.

Objectives

  • Define market research
  • Describe the market research process
  • Determine how to manage the information you gather
  • Assess the internal and external factors that influence success in a new market

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 201 Certificate

Learning Credits

CEU
0.5

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Marketing 201 - Market Research Methods: Basics of Market Research
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Marketing Skills 201 - Market Research Methods: Basics of Market Research Survey
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