Marketing Skills 201 - Content Marketing: Thought Leadership That Drives Customer Acquisition

Content
2 modules
Difficulty
Intermediate
Rating
Course Length
30 mins
Instructor
Pantry of Knowledge

Description

These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this course.

Objectives

  • Establish your credibility vis-a-vis thought leadership
  • Discover new ways to reinforce your expertise in customers’ minds
  • Discover inexpensive—and free—ways to do thought leadership

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 201 Certificate

Learning Credits

CEU
0.5

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1.
Marketing 201 - Content Marketing: Thought Leadership That Drives Customer Acquisition | Ken Burke
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Marketing Skills 201 - Content Marketing: Thought Leadership That Drives Customer Acquisition Survey
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