Marketing Skills 201 - Conducting Market Research: Define and Size Your Market

Content
2 modules
Difficulty
Intermediate
Rating
Course Length
35 mins
Instructor
Pantry of Knowledge

Description

To determine the size of your potential market, tighten the focus until you have a clear and specific picture. By applying successive industry and market segment funnels, you can arrive at a target market which is both credible to investors and feasible for you to serve well. This learning stream introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

Objectives

  • Identify the “sweet spot” target market, and how to size it
  • Define the target market
  • Decide to go big or think small
  • Define your industry and its segments

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 201 Certificate

Learning Credits

CEU
0.5

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Marketing 201 - Conducting Market Research: Define and Size Your Market
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