Description
How can you bash your competitors without bashing them? This course focuses on how to present deficiencies in your competition showing your prospect how your company solutions are better for them. We’ll discuss firstly the importance of needing to uncover and present the shortcomings of competitors in the sales interaction along with how your company can solve those problems. Once the course is completed, you will be able to identify and complete the 3-step framework from early stages of the sales interaction right through to the time you close that deal.
Objectives
- Outline the necessity of beating competition
- Illustrate importance of analysing competitors and communicating effectively
- Identify opportunities to offer innovative products and creativity in delivery
Certificate
By completing/passing this course, you will attain the certificate POK Marketing Skills 201 Certificate
Learning Credits
Badges
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