Marketing Skills 201 - Competitive Advantage: Gaining an Unfair Advantage: How to Bash the Competition Without Bashing Them

Content
2 modules

Difficulty
Intermediate

Rating

Course Length
15 mins

Instructor
Pantry of Knowledge

Description

How can you bash your competitors without bashing them? This course focuses on how to present deficiencies in your competition showing your prospect how your company solutions are better for them. We’ll discuss firstly the importance of needing to uncover and present the shortcomings of competitors in the sales interaction along with how your company can solve those problems. Once the course is completed, you will be able to identify and complete the 3-step framework from early stages of the sales interaction right through to the time you close that deal.

Objectives

  • Outline the necessity of beating competition
  • Illustrate importance of analysing competitors and communicating effectively
  • Identify opportunities to offer innovative products and creativity in delivery

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 201 Certificate

Learning Credits

CEU
0.25

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Gaining an Unfair Advantage: How to Bash the Competition Without Bashing Them
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Marketing Skills 201 - Competitive Advantage: Gaining an Unfair Advantage: How to Bash the Competition Without Bashing Them Survey
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Added over 1 year ago, by Sophia

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