Marketing Skills 201 - Competitive Advantage: Create Your Unique Competitive Advantage

Content
2 modules
Difficulty
Intermediate
Rating
Course Length
40 mins
Instructor
Pantry of Knowledge

Description

What do you offer your audience that no one else can? Defining your unique competitive advantage not only communicates why customers should choose you; investors, too, want to know what sets you apart. And as the cornerstone of your sales and marketing strategy, your unique competitive advantage is the foundation of a successful business launch. This learning stream equips you with a framework for identifying your company’s unique competitive advantage, so that you can build on that foundation with confidence.

Objectives

  • How can I identify which aspects of my business are unique and relevant?
  • What attributes are commonly used to establish a unique competitive advantage?
  • How can I test whether I’ve chosen to highlight the right elements of my business?

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 201 Certificate

Learning Credits

CEU
0.75

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Marketing 201 - Competitive Advantage: Create Your Unique Competitive Advantage
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Marketing Skills 201 - Competitive Advantage: Create Your Unique Competitive Advantage Survey
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