Marketing Skills 101 - Digital Marketing: Display Advertising And Programmatic Targeting

Content
2 modules
Difficulty
Basic
Rating
Course Length
15 mins
Instructor
Pantry of Knowledge

Description

In this micro-learning course, 'Digital Marketing - Display Advertising and Programmatic Targeting', we will explore the range of formats display advertising can take. Display advertising can be extremely effective in marketing your product and your brand, so it's crucial that you clearly recognise its role in the process. Throughout this course, we will explore the key terms and techniques involved in display advertising so that you can apply them to your work. We will also prepare you to choose the best format to suit your needs.

Objectives

  • Explore the key terms associated with display advertising
  • Recognise the various types and formats of display advertising
  • Discover what an ad server is and its benefits
  • Explore the different types of display campaigns
  • Measure display campaigns

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 101 Certificate

Learning credits

CEU
0.25

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Marketing Skills 101 - Digital Marketing: Display Advertising And Programmatic Targeting
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