Description
Marketing objectives are the ultimate "To Achieve" list for all of your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business. Types of objectives explored include pricing, awareness and branding, social media, site traffic, sales growth, market share, and more.
Objectives
- Create concrete objectives that boost your marketing effectiveness
- Create objectives that guide your actions in-step with your execution plan
- Weigh factors that impact what percentage of your budget you choose to invest in demand creation programs
Certificate
By completing/passing this course, you will attain the certificate POK Marketing Skills 101 Certificate
Learning Credits
Badges
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