Marketing Skills 101 - Digital Marketing: Digital Marketing Foundations

Content
2 modules
Difficulty
Basic
Rating
Course length
20 mins
Instructor
Pantry of Knowledge

Description

Technology has changed the field of marketing and will continue to do so well into the future. Face-to-face customer interactions are rare; how do you reach your customers without the message feeling diluted and generic? Who is your target audience and what is their preferred platform or device for communication? Oftentimes, most of your target customers may have more than one. You may have buyers who interact on social media but purchase on your website. Knowing these habits will allow you to tailor your message and how you will deliver it.

Objectives

  • Define digital marketing
  • Outline key concepts in digital marketing
  • Write digital marketing objectives
  • Explain the stages of the marketing funnel
  • Explain the value proposition and how to define it
  • Recognize different types of digital marketing analytics

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 101 Certificate

Learning credits

CEU
0.25

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Marketing Skills 101 - Digital Marketing: Digital Marketing Foundations
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Marketing Skills 101 - Digital Marketing: Digital Marketing Foundations Survey
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Added almost 2 years ago, by Sophia

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