Marketing Skills 101 - Digital Marketing: The Foundations of Digital Marketing

Content
2 modules
Difficulty
Basic
Rating
Course Length
15 mins
Instructor
Pantry of Knowledge

Description

In this micro-learning course, 'Digital Marketing - The Foundations of Digital Marketing', we will provide you with the fundamentals of digital marketing ready for you to apply to your organisation. Ever wondered why it matters? Or what it involves? We are about to answer these questions to help get you started. Not only will we answer these key questions, but we will also delve a little deeper into how we can locate products and organisations within a competitive landscape. So let's dig in to digital marketing.

Objectives

  • Investigate thoroughly the 4P's of Marketing strategy
  • Explore the difference between broadcast and targeted marketing techniques
  • Discover how to apply Porter's Five Forces
  • Identify brand mapping and market segmentation
  • Discover how to use the Boston Consulting Group Matrix

Certificate

By completing/passing this course, you will attain the certificate POK Marketing Skills 101 Certificate

Learning Credits

CEU
0.25

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Marketing Skills 101 - Digital Marketing: The Foundations of Digital Marketing
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