Software - CRMs: Digital Marketing: Managing Loyalty, CRM and Data

Content
2 modules
Rating
Course Length
15 mins
Instructor
Pantry of Knowledge

Description

In this micro-learning course, 'Digital Marketing - Managing Loyalty, CRM and Data', we will demonstrate the importance of Content Relationship Management, CRM. CRM is crucial for onboarding customers and maintaining brand loyalty. Without acknowledging its importance, you may be setting yourself up for failure, so it's vital that you can recognise CRM's importance in the process in order to succeed. During this course, we will provide you with the relationship management skills to become a successful digital marketer in areas from B2B and B2C CRM, to predictive analytics - you'll come away with it all.

Objectives

  • Recognise what CRM is and its impact
  • Differentiate between B2B and B2C CRM
  • Decide upon and deploy a successful content strategy
  • Select appropriate messaging around content
  • Demonstrate the ways to ensure brand loyalty
  • Explore predictive analytics and their role in digital marketing

Certificate

By completing/passing this course, you will attain the certificate POK Software Skills Certificate

Learning Credits

CEU
0.25

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